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À̵¿±Õ ( Lee Dong-Kyun ) - Ajou University College of Nursing
ÀÌ¿µÁø ( Lee Young-Jin ) - Ajou University College of Nursing À̺¸°æ ( Lee Bo-Gyeong ) - Ajou University College of Nursing ±è¼öÁø ( Kim Su-Jin ) - Ajou University College of Nursing ¹ÚÇØÁø ( Park Hae-Jin ) - Ajou University College of Nursing ¹è¼±Çü ( Bae Sun-Hyoung ) - Ajou University College of Nursing
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Abstract
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Purpose: To analyze Korean nurse-related channels and video titles on YouTube, the world's largest online video sharing and social media platform, to clarify public opinion and image of nurses. We seek utilization strategies and measures through current status analysis.
Methods: Data is collected by crawling video information related to Korean nurses, and correlation is analyzed with frequent word analysis and keyword network analysis.
Results: Through the YouTube algorithm, 2,273 videos of ¡®Nurse¡¯ were analyzed in order of recent views, relevance, and rating, and 2,912 videos searched for with the keyword ¡®Nurse + Hospital, COVID-19, Awareness, University, National Examination¡¯ were analyzed. Numerous videos were uploaded, and nursing work that was uploaded in the form of a vlog recorded a high number of views.
Conclusion: We could see if the YouTube video shows images of nurses. It has been confirmed that various information is being exchanged rather than information just for promotional purposes.
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KeyWords
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Big data, Network analysis, Nurses, Streaming video, YouTube
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